Truly, madly, deeply

So today is the day when florists do 10% of their annual business, and when 22% of women who buy flowers buy them for themselves rather than for their mother or "significant other." (I stole these stats from USA Today, by the way, so their truthiness is guaranteed.) It's also the day when greeting-card company executives gaze lovingly at their profit margins, and when DDC editors turn to their trusty Volume 2 to confirm that works on Valentine's Day go at 394.2618, under 394.261 Holidays of December, January, February. Works on the handicraft of making greeting cards for Valentine's Day are classed at 745.5941618, adding to base number 745.59416 [Decorative objects for] Holidays the numbers 18 that follow 394.26 in 394.2618. Works on the illustration of Valentine's Day cards go in standing room at 741.684 Greeting cards, under 741.6 Graphic design, illustration, commercial art. Works of and on greeting-card verse are classed in standing room at T3B—1 Poetry. Then there's diamond jewelry at 739.27, and roses at 635.933734, and all things related to the nation's favorite health food, chocolate, at 641.3374  ... But in the end, all you need is the number for the psychology of love at 152.41 Love and affection.

Comments

[David Dutton - Greeting Card Business]

Those are interesting stats.

"22% of women who buy flowers buy them for themselves rather than for their mother or "significant other."

I never knew that.

Dave